Phoenix is Build Up’s process for peace and mediation practitioners to work ethically with social media data to inform programming. It is social media analysis made by and for peacebuilders.
We apply participatory action research to social media analysis, in five steps:
Problem statements that address peacebuilding or mediation objectives
Data pipeline to add the social media sources you need
Customisable classification models to reduce manual organising of data
Dashboard to visualise engagement, classifications and networks
Recommendations & interventions that respond to social media insights
- Create accessible process guides and open-source tools for peacebuilders and mediators around the world to be able to do social media analysis, contributing to decolonise data
- Create software and AI systems that can provide new insights into polarisation on digital media, including social media
- Create a community of developers and peacebuilders that can sustain the longevity, and demonstrates the possibility for future collaborations
Phoenix is supported by a set of open-source, non-commercial, customisable tools built in partnership with datavaluepeople.
- Phoenix-gather to collect data from Facebook, Twitter, Instagram, YouTube, TikTok (and more)
- Phoenix-tabulate to move the data into a table, anonymise it, and organise it
- Phoenix-classify to add a classification (label) to each row of data
- Phoenix-visualise to view the data in graphs we know help peacebuilders & mediators
Watch a demo
Phoenix offers an exciting approach for peacebuilders and mediators to use data. Watch this demo to learn more about social media mapping in action.
Get in touch
We have collaborated with UN agencies, local peacebuilders, academic institutions and researchers to use Phoenix in 11 countries. Do you have an idea for collaboration or questions about using Phoenix? Get in touch!
Access the code
The technology is open source & non-commercial. You can set it up if you want; if you want us to set it up, we’ll charge you what it costs (we don’t want to make a profit). Phoenix code is licensed under AGLP-3.0.
The Automatic Classifications for Peace group helps to further the development of open-source text classification systems for peacebuilding and mediation. If you are working on software for text processing (NLP), language research or building open-source tools for social media analysis and are interested in joining others doing same, see how to get involved here.