This toolkit is a collaboration between Build Up and the Centre for Humanitarian Dialogue. Our objective is to offer a pathway for peacebuilders and mediators to go from social media data to programming insights.
Many mediators and peacebuilders are interested in using information about actors and narratives on social media to inform programming. Our starting assumption is that users of this toolkit do not have the resources to either hire a specialist social media analysis firm or to pay for commercial social media analysis tools.
Therefore, this toolkit is a practical how-to guide for mediators and peacebuilders who want to conduct their own social media analysis, offering an overview of what is possible, a practical guide to a handful of technology tools, and suggestions on analysis methods.
The toolkit is also a why-to guide, offering ideas on what programming social media analysis can inform and when it is worth investing resources in this kind of analysis.