Very Large Online Platforms: how big is your polarization footprint? (2025)

Introduction All is not well in our digital ecosystem. The social media platforms through which we as citizens engage with what is going on in the world are designed to optimise for engagement. This business model underpinning how news and public debate gets prioritised and framed risks fragmenting users into separate information bubbles. Engagement based … Read more

The Kenya Polarization Footprint Results Report (2025)

The Kenya Polarization Footprint measures how social media is dividing Kenyans. Specifically, we measure “affective polarization”, where people dislike and distance themselves from others based on their identity. This is not the same as a difference of opinion: differences of opinion are good for democratic debate, and for our diverse society. Identity-based polarization is not: … Read more

The Polarization Footprint Methodology

The polarization footprint is a cross-platform measure that ranks social media platforms according to the prevalence of affective polarization present on the platform. The polarization footprint relies on observing content and relationships on social media platforms, and is designed in such a way as to be comparable across platforms. The methodology is explicitly designed to … Read more