Smart Social Media Analysis (Part 2)

Webinar on annotation Strategies for Text Classification. Join is for this webinar to explore practical strategies for creating high-quality labeled datasets that reflect the nuanced realities of conflict-sensitive topics, like developing annotation guidelines, managing inter-annotator agreement, and how to handle edge cases. Whether you’re preparing to fine-tune models for your own organization’s needs, are curious … Read more

Addressing Digital Harms in Conflict: a Review of Best Practices (2025)

This paper was authored by Helena Puig Larrauri, Megan Grazier, and Rita Costa Cots from Build Up. This report considers different categories of digital harm, and what we know about their impact on conflict. It looks into how people and organizations working in the peacebuilding and mediation fields might identify, track, and understand digital harms … Read more

Social Media, Influence and Polarization in Somaliland

The 2024 presidential elections in Somaliland showcased the rising role and influence of social media in contributing to shaping political discourse and electoral outcomes. Our analysis indicates that TikTok and X (formerly Twitter) played a role, with local and diaspora influencers driving political promotions and amplifying campaign narratives to shape public perceptions. The report analyses … Read more

Smart Social Media Analysis (Part 1)

15 October 2025 Join us for an interactive session exploring Phoenix’s newest feature: open-source language model integration for text classification. Learn how to move beyond simple keyword searches to understand meaning, context, and nuanced patterns in social media data. We’ll cover the fundamentals of text classifiers, demonstrate how to apply pre-trained models from our curated … Read more

DIGITAL PULSE: Key Actors and Narratives in Nigeria’s Inter-Religious Dialogue (Social Media Analysis Report | 01 January 2025 and 22 June 2025)

This snapshot is intended to offer an overview of inter-religious issues present in Nigeria’s digital ecosystem, identifying emerging narratives, key actors, tactics, or techniques used in conversations related to communal clashes and religious groups. The overview is the sixth in a planned series of social media analytical reports by the Build Up and local partners … Read more

Towards a third side on social media (2025)

This paper was written by Julie Hawke and Helena Puig Larrauri. Current platform policies reinforce conflict models that are both dyadic – framing disputes as occurring between two opposing parties – and agentic – treating individuals as the primary drivers of conflict escalation or resolution. In ‘The Third Side’, William Uryargues that we can’t think … Read more

Sudan’s Digital Battleground

This analysis draws on data collected between February 2024 and February 2025 across major platforms, and centers on two key events in Al Jazeera state: the massacre in Wad al-Nura (June 2024) and the targeting of Al-Kanabi communities in (January 2025), and the subsequent violence in South Sudan. The report is part of ongoing efforts … Read more

Archetypes of Polarization on Social Media (2025 pre-print)

This paper was written by Julie Hawke, Mira El Mawla, Caleb Gichuhi and Helena Puig Larrauri. The presentation of online hate signals the structure and intensity of societal divisions, but when these seeds of discord are planted, what constitutes a fertile soil to grow and spread? This chapter examines the composition of online affective polarization … Read more

DIGITAL PULSE: Key Actors and Narratives in Nigeria’s Inter-Religious Dialogue (Social Media Analysis Report | 01 November 2024 and 30 November 2024)

This snapshot is intended to offer an overview of inter-religious issues present in Nigeria’s digital ecosystem, identifying emerging narratives, key actors, tactics, or techniques used in conversations related to communal clashes and religious groups. The overview is the fifth in a series of social media analytical reports by the Build Up and local partners that … Read more

DIGITAL PULSE: Key Actors and Narratives in Nigeria’s Inter-Religious Dialogue (Social Media Analysis Report | 01 October 2024 and 31 October 2024)

This report is intended to offer an overview of inter-religious issues present in Nigeria’s digital ecosystem, identifying emerging narratives, key actors, tactics, or techniques used in conversations related to communal clashes and religious groups. The overview is the fourth in a series of social media analytical reports by the Build Up and local partners that … Read more