From July 15 to September 15, 2022, Search and Build Up partnered to conduct social media listening of key Facebook and TikTok accounts and keywords, focusing on Mombasa, Kwale, Lamu, Tana River, Kilifi and Garissa Counties in Kenya.
The objective of the social media listening exercise focusing on election related hate speech in Kenya was to:
- Map out main actor, actor networks, trending keywords, and main topics of discussion related ethnic, political, and gender-based harmful narratives surrounding the August 9th general election
- Analyze the link between online and offline conflict dynamics
- Provide recommendations for programming
A social media source list and a slur list 3 was developed in collaboration with Search’s local partners along the Coastal counties and Garissa county. Crowdtangle was used to gather data from Facebook while TikTok data was scraped from Google chrome through HTTP Archive format files. Data gathering happened on a weekly basis and data sets from both platforms were compiled, integrated and presented in an interactive dashboard using Google Data Studio.